Reach tech-savvy users across CEE and CIS markets. High engagement, competitive CPIs, and strong gaming culture.
Start CampaignMobile Users
Average CPI
D7 Retention
Countries Covered
Leading mobile markets in Eastern Europe and CIS
Why advertisers are expanding into CEE/CIS markets
High engagement with mobile games, especially strategy, RPG, and competitive titles. Excellent LTV for gaming apps.
Highly educated population with strong digital literacy. Early adopters of new apps and features.
Lower acquisition costs than Western Europe with comparable user quality and engagement rates.
90%+ smartphone adoption in major markets with modern devices and fast mobile internet.
Rapidly expanding online shopping market with increasing mobile commerce adoption.
Low fraud rates and authentic engagement. Users who install apps actually use them.
App categories with strongest performance in Eastern Europe
Strategy, RPG, and mid-core games excel with high retention
Digital banking adoption accelerating across the region
Shopping apps growing rapidly, especially fashion and electronics
Ride-hailing and food delivery expanding in urban centers
Language learning and skills development apps popular
Streaming, music, and content apps with strong engagement
Reach engaged, tech-savvy users at competitive costs. Start your CEE/CIS campaign today.
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