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ANZ Mobile Advertising

Premium users in Australia and New Zealand. High engagement, strong purchasing power, and excellent LTV in the Oceania market.

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đŸĻ˜

30M+

Combined Population

$3.80

Average CPI

52%

D7 Retention

12x

Average ROAS

ANZ Markets

Two premium markets with engaged, high-value users

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Australia

25M+ Mobile Users
$3.95 Avg CPI
91% Smartphone Rate
$85+ ARPU (Apps)
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New Zealand

5M+ Mobile Users
$3.20 Avg CPI
89% Smartphone Rate
$72+ ARPU (Apps)

Why ANZ?

Key advantages of the Australian and New Zealand markets

💎

High-Value Users

Strong purchasing power and willingness to pay for premium apps and in-app purchases.

📱

Modern Devices

High iPhone penetration and latest Android devices. Your app will run on premium hardware.

🌐

English Speaking

No localization required for most apps. Same creative works across US, UK, and ANZ.

⏰

Test Market

Perfect for soft launches. Similar demographics to US/UK but smaller scale for testing.

📈

Strong Retention

Users who install apps actually use them. Lower churn and higher engagement than many markets.

🔒

Quality Traffic

Minimal fraud and bot activity. Authentic users who drive real business outcomes.

ANZ Performance Benchmarks

What to expect from campaigns in Australia and New Zealand

Gaming Apps

CPI (Casual) $2.50 - $4.00
CPI (Mid-core) $4.00 - $7.00
Day-7 Retention 18% - 28%
ROAS (D30) 80% - 120%

Non-Gaming Apps

CPI (E-Commerce) $3.00 - $5.50
CPI (Fintech) $8.00 - $15.00
Day-7 Retention 25% - 40%
Trial Conversion 12% - 22%

Launch in ANZ

Reach premium users in Australia and New Zealand. Start acquiring high-value users today.

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